Users then will be automatically migrated into the paid version of whatever they are sampling, unless they choose to cancel. In hopes of gently winning users' interest in these pay services, LinkedIn is offering one-month free trials of its premium services. On a price per data node, LinkedIn's premium subscriptions now are far cheaper than they were a few years ago, even if monthly rates have risen. LinkedIn also has vastly increased its number of job listings in the past year. Many of LinkedIn's earlier subscription prices were established as far back as 2007, when the site had less than one-tenth its current membership. LinkedIn's own growth, too, makes the site more valuable to all its users. Gone is a weird - and annoying - LinkedIn quirk of showing only first names and surname initials in many cases.

LinkedIn has cleaned up its search function for both free and premium customers, so that queries now yield full first and last names.

LinkedIn product manager Gyanda Sachdeva maintains that even if customers will be paying more, they're also getting more.

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